Best Practices for Video Learning: How to Create Content That Sticks
In today’s fast-paced digital world, video learning has become a go-to method for training and development. Everyone on a recent call confirmed they are using video to train their teams. These training videos are short, upbeat, and designed to be engaging—usually capped at just 8.5 seconds.
That strict time limit is not random. It reflects growing awareness about how people learn best through video.
What the Research Says About Video Learning
A key study revealed that effective video content must feel authentic and connect directly to a specific skill or piece of information the viewer needs. However, many participants found the videos they were shown to be too long, outdated, and irrelevant. Engagement was low, and learning outcomes suffered.
These insights underscore the importance of applying the best practices for video learning—especially when designing training programs.
Understanding Cognitive Overload and Memory Retention
When too much information is delivered at once, cognitive overload sets in. This overwhelms the brain’s working memory, making it difficult to retain anything new. During long or passive presentations, it’s common for minds to wander.
The solution? Use repetition and interactivity to support memory transfer from short-term to long-term storage. Techniques like emotional engagement, novelty, and making meaningful associations dramatically improve retention.
Designing Better Video Learning Content
Traditional video content is often long, passive, and generic. It ignores how the brain actually learns. For video training to be effective, it should be:
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Short and to the point
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Visually and emotionally engaging
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Authentic and relevant to real-world tasks
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Repetitive to reinforce learning
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Non-linear, with searchable chapters for flexible learning paths
These principles form the foundation of the best practices for video learning.
Learning Is Not One-Size-Fits-All
Different generations absorb content in different ways. That’s why offering diverse learning formats—like face-to-face instruction, online courses, blended programs, and asynchronous learning—is key to success.
Personalization goes beyond just content type. Delivery style matters, too. Creating varied and flexible learning experiences ensures that all learners stay engaged.
Don’t Overlook the Power of Social Learning
Social learning, especially peer-to-peer interaction, significantly enhances memory retention and engagement. It also supports mental well-being and creates a sense of community among learners. This is particularly valuable for younger learners and women, who often thrive in collaborative environments.
Additional Resources
Want to explore these ideas further? Luma Learning offers a comprehensive white paper that dives deeper into the science behind successful learning formats, including best practices for video learning.
Ready to make your training videos more effective?
Download the white paper or contact us to see how Luma can help your team create smarter, more engaging video content.